Modern websites.
+ AI that works while you’re not.
We rebuild your site and wire in AI that answers enquiries around the clock — so you wake up to booked jobs, not missed calls.
Built on our stack
Twelve verticals. All Sydney-local SMBs.
We deliberately stay narrow. If you're a small business in one of these categories, we already know the moves that work — and the ones that don't.
Not on this list? We’ll still take a look — but be honest, we probably can’t help you as well as someone who specialises in your space.
Three things. Bundled cheaper than apart.
Three categories of work, ten concrete services. Most clients start with one and add the AI Front Desk bundle once they trust us.
01 — Sites
Modern websites
We rebuild dated small business websites in about a week. Fast, AU-hosted, lead-capture wired in.
02 — Voice
AI front desk
Voice + SMS agents that answer 24/7, book the job, and never call in sick. Replaces a part-time receptionist.
03 — Automation
Ops automation
Bookings, reminders, reviews, daily briefs. We plug the leaks in your day so you can run the business.
AI Front Desk Bundle
Your phone rings while you're with a customer, on a roof, or after hours. Half the callers don't leave a message. Half the bookings don't show up.
- 24/7 voice agent answers in your business voice
Custom-tuned to your tone and FAQs. Handles bookings, quotes, and urgent call transfers. Customers often assume it's a new staff member.
- Books appointments straight into your calendar
Integrates with Calendly, Square, Booksy, and Cliniko. No double-booking, no manual entry — slots confirmed in real time.
- SMS reminders + smart rescheduling for no-shows
Reminders timed to booking type. One-tap reschedule link. Deposit capture on high-value slots. Cuts no-shows by ~30%.
- Auto-replies to Google reviews, escalates 1–3 star to you
4–5★ reviews get a warm, on-brand reply automatically. 1–3★ are flagged to you with a draft response and context. Monthly reputation report included.
- Daily 7am brief: bookings, missed calls, new reviews
One SMS each morning — bookings for the day, overnight missed calls, new reviews. No new dashboard, no new login.
Bundle pricing
All-in
~A$800/mo cheaper than buying the same services à la carte. Replaces a part-time Sydney receptionist (A$3–5k/mo loaded).
What’s included
Four steps. No mystery.
This is the same rubric we use to grade leads internally with Hermes. We use it on ourselves before we use it on you.
Audit
We look at your business — quietly
Before we even speak, Hermes (our internal scoring agent) audits your online presence: site speed, booking flow, review velocity, missed-call estimate. Two-page report, no slide deck.
Scope
Honest 15-minute call
We walk you through what we found, where the easy wins are, and whether we're actually the right fit. About a quarter of the time we tell you no — that's fine.
Quote
Plain-English proposal
One page. What we'd build, what it'll cost, what it'll save. Fixed scope where it's safe, no surprise invoices.
Ship
Live in 7–21 days
Most builds are live in a week or two. Demos every Friday. You're not waiting six months for an agency to finish the discovery phase.
The stack you’d hire is the stack we already run.
We don't have a glossy client roster yet — we're new. What we do have is our own production AI infrastructure, running 24/7. Treat us as our own case study.
Internal agent uptime
99.97%
OpenClaw trading stack, rolling 90 days
Autonomous decisions / day
1.4M+
Across Hermes and OpenClaw orchestration
Median page LCP
0.9s
Across sites we've shipped on this stack
Manual ops hours saved
320 / mo
Aggregated across in-house automations
Metrics shown are aggregated from our internal autonomous systems (Hermes orchestration and OpenClaw trading). Sources and methodology available on request — we don’t do made-up case studies.
Six reasons we’re not
another marketing shop.
Sydney-local
We work AU hours, meet you in person in the CBD or Inner West, and our servers live in this hemisphere.
AI-native, not AI-cosplay
We run our own autonomous trading and lead-finding agents in production. The stack you'd hire is the stack we use.
Production-grade by default
TLS, CSP, container hardening, observability. We don't ship demos disguised as deployments.
Fixed-scope where it's safe
We quote with the same care we ship with. No surprise invoices, no scope-creep theatre.
Observable from day one
Every system we deliver comes with dashboards, alerting, and a written runbook. You're not blind after handover.
Outcomes, not retainers
We'd rather quote a A$4k automation that saves you 20h/week than rent you a strategist by the hour.
We’ll tell you when you don’t need us.
DIY tools have come a long way. Big agencies still exist for a reason. Here's where we actually fit — and where we don't pretend to.
Early signal, unedited.
Real names, real Sydney clients, unedited.
“Working with Todd and the team at Pinchy Inc was an absolute pleasure from start to finish. The whole website build process was smooth, professional, and surprisingly easy on our end. The domain name setup and hook-up was especially impressive — they handled the technical side seamlessly and made it stress-free. The final result looks modern, professional, and perfectly represents our business. Highly recommend Pinchy Inc to any Sydney business looking for a reliable AI and web consultancy team.”
Terence
AMT Anodising, Sydney
“We recently worked with Pinchy Inc to integrate Stripe payments into TradingScript.ai, and the experience was excellent throughout. They made what could have been a complicated setup feel straightforward and efficient, handling subscriptions, checkout flows, and payment integration with a high level of professionalism. Communication was fast, the implementation was clean, and everything was delivered in a way that felt tailored to our platform rather than a generic solution. We'd confidently recommend Pinchy Inc to any business needing modern payment integration or custom web development work.”
TradingScript.ai
Trading analytics, Sydney
Book a 15-min
Sydney call.
Pick a time and we’ll have an honest look at what’s costing you money — missed calls, no-shows, a site that looks asleep. If we’re not the right fit we’ll say so and point you somewhere honest.
Pick a time on the calendar- 15 minutes, no slide deck
- We arrive having already audited your site quietly
- You leave with at least one specific recommendation
- Zero obligation. We tell you no when no is the right answer.
The questions we usually get first.
Yes. Todd is Sydney-based and we meet clients in person across the CBD and Inner West. Servers and data stay in AU regions unless you specifically need otherwise.
A$200/mo for the Owner Co-Pilot, or a A$1,200 one-off for a local SEO + GMB cleanup. Most clients start with one service and add the bundle once they trust us.
It does. We custom-tune the voice with you, we don't use the generic robo-voice. Customers occasionally ask if it's a new staff member.
It transfers to you (or whoever you nominate) with a brief: caller name, what they want, urgency. You pick up an already-qualified call, not a cold one.
Yes — happy to sign your standard NDA before any audit. Data lives on AU infrastructure, never sold, never shared.
Website rebuilds: 7 days. Voice front desk: 10–14 days (we need time to tune the agent to your business). Bundle: 14–21 days for the full setup.
Ready when you are
Fifteen minutes. One honest read on your business.
Sydney time, no slide deck. We’ll either spot something worth building, or we’ll tell you to keep your money — both are wins from our side.