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Services & pricing

Ten things we do.
Priced as they ought to be.

Everything below is concrete: who it’s for, what you’ll get, what it costs. No "let’s talk pricing on a call" — book a call when you already like the number.

Voice
Bundle · Most popular

AI Front Desk Bundle

Replaces a part-time receptionist for half the cost.

For: Any business losing revenue to missed calls and no-shows.

Your phone rings while you're with a customer, on a roof, or after hours. Half the callers don't leave a message. Half the bookings don't show up.

  • 24/7 voice agent answers in your business voice

    Custom-tuned to your tone and FAQs. Handles bookings, quotes, and urgent call transfers. Customers often assume it's a new staff member.

  • Books appointments straight into your calendar

    Integrates with Calendly, Square, Booksy, and Cliniko. No double-booking, no manual entry — slots confirmed in real time.

  • SMS reminders + smart rescheduling for no-shows

    Reminders timed to booking type. One-tap reschedule link. Deposit capture on high-value slots. Cuts no-shows by ~30%.

  • Auto-replies to Google reviews, escalates 1–3 star to you

    4–5★ reviews get a warm, on-brand reply automatically. 1–3★ are flagged to you with a draft response and context. Monthly reputation report included.

  • Daily 7am brief: bookings, missed calls, new reviews

    One SMS each morning — bookings for the day, overnight missed calls, new reviews. No new dashboard, no new login.

A$1,500 setup+ A$1,200 / mo
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Bundle or à la carte?

Most clients start with one or two à la carte services (typically Website + Voice). Around month two, the math on the Front Desk Bundle becomes obvious and they roll up. You don’t have to start with the bundle.

  • Bundle saves ~A$800/mo vs same services à la carte
  • No lock-in — bundle is 3-month minimum, then monthly
  • Swap services in or out at any month boundary
  • Sydney-local support, AU hours

Voice & SMS

Catch every call and every SMS, even when you can't pick up. The fastest payback in our menu.

Voice

AI Voice Front Desk

24/7 phone agent that books jobs in your voice.

For: Tradies, clinics, salons, gyms — anyone who can't always answer.

A missed call is a missed customer. A receptionist costs A$60k/yr loaded and only works business hours.

  • Answers 24/7 in a custom voice you approve
  • Handles FAQs, quotes, bookings, urgent transfers
  • Drops a transcript + summary into your inbox after every call
  • Integrates with Calendly, Square, Booksy, Cliniko
A$1,500 setup+ From A$450 / mo
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Voice

AI SMS Responder

Captures inbound texts while you're on the job.

For: Tradies, mobile mechanics, event companies, anyone working with their hands.

Customer texts asking if you're free Friday. You see it three hours later. They've already booked someone else.

  • Instant intelligent SMS reply with availability and quote range
  • Captures the booking before they shop around
  • Alerts you with a one-line summary you can confirm in a tap
  • Works on your existing mobile number via virtual layer
A$800 setup+ A$200 / mo
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Websites

Modern, fast, AU-hosted sites that convert. Shipped in about a week.

Sites

Website rebuild

A modern site shipped in 7 days. AU-hosted.

For: Any business with a site that hasn't been touched since 2019.

Your site loads slowly, looks dated, isn't built for phones, and the contact form goes to an inbox nobody checks.

  • Modern Next.js or static site, ships in ~7 days
  • Lighthouse 95+ across the board
  • Lead capture wired straight to your phone + email
  • AU-hosted, AU support hours
  • 30-day post-launch tweaks included
From A$3,500one-off
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Sites

Stripe payment integration

Take deposits and payments on your site the day it launches.

For: Any business quoting, depositing, or invoicing — tradies, clinics, studios, event companies.

You're texting bank details over WhatsApp or chasing invoices by hand. Every extra step between quote and payment loses you jobs.

  • Stripe Checkout wired directly into your new or existing site
  • Branded payment links that match your business identity
  • Supports one-off payments, deposits, or recurring subscriptions
  • Auto-receipts and webhook alerts to your inbox on every payment
  • Full Stripe dashboard access — payments, refunds, disputes in one place
A$500one-off
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Ops automation

The boring services that compound. Bookings, reminders, daily briefs, lead routing.

Automation

Bookings + no-show automation

Cut no-shows by ~30% with smart reminders and deposits.

For: Hair salons, dentists, physios, vets, restaurants taking bookings.

Empty chairs and tables cost real money. Your reminder SMS is a flat text people ignore.

  • Smart SMS reminders timed to the booking type
  • One-tap rescheduling that doesn't bother you
  • Deposit capture on high-value bookings
  • Weekly no-show + revenue report
A$600 setup+ A$150 / mo
Book a call
Automation

Owner Co-Pilot

A 7am SMS that tells you what matters today.

For: Owner-operators who run on adrenaline and miss things.

You wake up and start firefighting before you've seen the day. Yesterday's missed calls, today's overflow bookings, low stock — you find out the hard way.

  • Daily 7am text: today's bookings, overnight calls, new reviews, low inventory
  • Anomaly alerts (booking dip, review drop, calls spike)
  • Weekly business pulse summary
  • Plugs into your existing systems — no new dashboard to learn
A$200 / mo
Book a call
Automation

Lead qualifier on your site

Pre-qualifies inbound so you only see real jobs.

For: Tradies, mortgage brokers, event companies — anyone drowning in tyre-kicker enquiries.

Half your inbound is people who couldn't afford you, weren't in your area, or wanted something you don't do.

  • Chat or form that asks the right qualifying questions
  • Filters by suburb, budget, urgency, service
  • Routes hot leads to SMS, cold leads to email
  • Weekly funnel report
A$800 setup+ A$150 / mo
Book a call

Growth & visibility

Reviews, local SEO, reputation. The quiet work that decides whether people find you.

Growth

Review reply + reputation

Replies to every Google review in your voice. Always.

For: Anyone whose Google profile is their storefront — restaurants, mechanics, dentists, vets.

Good reviews go unanswered. Bad ones sit there for a week. Both hurt your local SEO.

  • Auto-replies to 4–5 star reviews in your tone
  • Escalates 1–3 star reviews to you with a draft response
  • Monthly reputation report with sentiment trend
  • Flags fake / suspicious reviews for dispute
A$400 / mo
Book a call
Growth

Local SEO + GMB cleanup

Quick-win one-off. Often pays back in a month.

For: Any local business not ranking in their own suburb.

You're invisible on Google Maps for your own service. Your competitors aren't smarter — they just set this up.

  • Full Google Business Profile audit + fix
  • Local citations cleanup (Yellow Pages, TrueLocal, Yelp)
  • On-page SEO for your top 5 service pages
  • First-90-days ranking report
A$1,200one-off
Book a call
Why Pinchy Inc

Six reasons we’re not
another marketing shop.

Sydney-local

We work AU hours, meet you in person in the CBD or Inner West, and our servers live in this hemisphere.

AI-native, not AI-cosplay

We run our own autonomous trading and lead-finding agents in production. The stack you'd hire is the stack we use.

Production-grade by default

TLS, CSP, container hardening, observability. We don't ship demos disguised as deployments.

Fixed-scope where it's safe

We quote with the same care we ship with. No surprise invoices, no scope-creep theatre.

Observable from day one

Every system we deliver comes with dashboards, alerting, and a written runbook. You're not blind after handover.

Outcomes, not retainers

We'd rather quote a A$4k automation that saves you 20h/week than rent you a strategist by the hour.

Who we work with

Twelve verticals. All Sydney-local SMBs.

We deliberately stay narrow. If you're a small business in one of these categories, we already know the moves that work — and the ones that don't.

Restaurants & cafés
Pubs & bars
Tradies (plumbers, sparkies)
Mechanics & tyre shops
Hair & beauty studios
Dentists & physios
Vets & pet groomers
Gyms & personal trainers
Mortgage brokers
Warehousing & logistics
Event companies
Cleaning companies

Not on this list? We’ll still take a look — but be honest, we probably can’t help you as well as someone who specialises in your space.

Talk to us

Book a 15-min
Sydney call.

Pick a time and we’ll have an honest look at what’s costing you money — missed calls, no-shows, a site that looks asleep. If we’re not the right fit we’ll say so and point you somewhere honest.

Pick a time on the calendar
  • 15 minutes, no slide deck
  • We arrive having already audited your site quietly
  • You leave with at least one specific recommendation
  • Zero obligation. We tell you no when no is the right answer.
AU-hosted · Never sold · You can request deletion any time

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Still scrolling

The longer you wait, the more calls you’re missing.

Fifteen minutes is enough to find out if it’s worth doing anything about. Sydney time.